Pets are enjoying higher social status with shifts in keepers’ ideas. Cats and dogs used to be utilitarian animals, but now they’re our intimate friends and even important family members. More and more keepers, therefore, are considering taking care of their pets in a more scientific, healthier and more appropriate way so that they are better fed and humanely attended.
We believe firmly in equal treatment for all living beings. We treat pets equally as we create wholesome nutrition, food safety and high-quality life for mankind.
We persist in developing equal-quality products for man and pets. The conviction is built on the cornerstone of the infant formula safety and quality management standards intended to provide safer, healthier and higher-quality pet food and ingredients.